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The foundation of the company is to serve the customers and the manufacturers we represent with Excellence, Integrity, and Reliability. The Florida marketplace continues to change rapidly, but the drive for reps to be demand creators is the same as in years past. EIR views demand creation today in two categories: (1) Socket creation at the OEM's who do design and (2) Facilitating transactions at the subcontractors both direct and through distribution. Our FAE support, computer based communication, and information systems drive the demand creation sector. Our inside staff and tracing systems facilitate and support the actual PO transactions. The field sales group brings both roles in demand creation together with their understanding of and relationships with the design accounts and the product directions within those accounts. To maximize support to the customer and value to the manufacturer, the entire sales staff works closely with distribution in the areas of both visability and execution. |
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