The foundation of our
company is to serve our customers and the manufacturers we
represent with Excellence, Integrity, and Reliability.
The Florida marketplace continues to change rapidly, but
the drive for reps to be demand creators is the same as in
years past. EIR views demand creation today in two
categories: (1) Socket creation at the OEM's who do design
and (2) Facilitating transactions at the subcontractors both
direct and through distribution.
Our FAE support, computer based communication, and
information systems drive the demand creation sector. Our
inside staff and tracing systems facilitate and support the
actual PO transactions. The field sales group brings both
roles in demand creation together with their understanding
of and relationships with the design accounts and the
product directions within those accounts. To maximize
support to the customer and value to the manufacturer, the
entire sales staff works closely with distribution in the
areas of both visibility and execution.
